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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20150723T050000Z
DTEND:20150723T060000Z
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SUMMARY:Navigating the Shifting Media Landscape
DESCRIPTION:Navigating the Shifting Media Landscape - The Essentials of Audience Targeting\n\n\n\nWed\, Jul 22\, 2015 10:00 AM - 11:00 AM PDT\n\n\n\n\n\n\n\n\n\n	\n		\n			\n			\n			Huntington Beach Chamber of Commerce and\n\n			Los Angeles Times Media Group present:\n\n			Navigating the Shifting Local Media Landscape-\n\n			The Essentials of Audience Targeting\n\n			Despite all the headlines about investing in social media\, the staple of any successful and engaging marketing campaign remains to be email. This personalized brand communication nurtures quality customer relations and is almost 40 times better at acquiring new customers than Facebook and Twitter. Businesses return $40 for every $1 spent on email marketing. Knowing how to utilize email marketing campaigns can help generate higher sales and build your brand.\n\n			\n\n			Join the Chamber in this Educational Webinar Series: "Navigating the Shifting Local Media Landscape- The Essentials of Audience Targeting" sponsored by Chamber members\, The Los Angeles Times Media Group.\n			\n			\n		\n		\n			\n			KEY WEBINAR TAKEAWAYS INCLUDE:\n			\n		\n		\n			\n			\n			\n				\n					\n						\n						\n						Identify the criteria used in developing segment targeting campaigns \n						\n					\n					\n						\n						\n						Increase the efficiency of your marketing budget\n						\n					\n					\n						\n						\n						Explore up and coming audience targeting models and opportunities \n						\n					\n				\n			\n			\n			\n		\n		\n			\n			\n			Join our live webinar as Los Angeles Times' Director of Digital Advertising\, Earl Baer\, shares why customers who receive email marketing spend 83% more than those who don't.\n			\n			\n		\n	\n\n\n\nClick Here to Register!
X-ALT-DESC;FMTTYPE=text/html:<h1>Navigating the Shifting Media Landscape - The Essentials of Audience Targeting</h1>\n\n<div class="trainingTimesBox clearfix">\n<div class="row col-md-12">\n<div class="next">Wed\, Jul 22\, 2015 10:00 AM - 11:00 AM PDT<br />\n<img alt="Navigating the Shifting Media Landscape - The Essentials of Audience Targeting" class="customImage" src="http://images.gotowebinar.com/e0a98bdd4737e6829e2df74aa7affdde" style="float: right\;" /></div>\n</div>\n</div>\n\n<hr />\n<div class="description trainingDescription">\n<div class="clearfix">\n<table align="left" border="0" cellpadding="0" cellspacing="0" class="table_responsive" width="60%">\n	<tbody>\n		<tr>\n			<td style="color:#333333\; font-size:14px\; line-height:19px\; font-family:Arial\, Helvetica\, sans-serif\; ">\n			<div class="mktEditable" id="body_top_text">\n			<div style="text-align: center\;"><strong><span style="font-size: 14px\; font-family: arial\,helvetica\,sans-serif\; color: #333333\;">Huntington Beach Chamber of Commerce and</span></strong></div>\n\n			<div style="text-align: center\;"><strong><span style="font-size: 14px\; font-family: arial\,helvetica\,sans-serif\; color: #333333\;">Los Angeles Times Media Group present:</span></strong></div>\n\n			<div style="text-align: center\;"><strong><span style="font-size: 14px\; font-family: arial\,helvetica\,sans-serif\; color: #333333\;">Navigating the Shifting Local Media Landscape-</span></strong></div>\n\n			<div style="text-align: center\;"><strong><span style="font-size: 14px\; font-family: arial\,helvetica\,sans-serif\; color: #333333\;">The Essentials of Audience Targeting</span></strong></div>\n\n			<p><span style="color: #333333\; font-size: 9pt\; font-family: ">Despite all the headlines about investing in social media\, the staple of any successful and engaging marketing campaign remains to be email. This personalized brand communication nurtures quality customer relations and is almost <strong>40 times better</strong> at acquiring new customers than Facebook and Twitter. Businesses return $40 for every $1 spent on email marketing. Knowing how to utilize email marketing campaigns can help generate higher sales and build your brand.</span><br />\n			<br />\n			<span style="color: #333333\; font-size: 9pt\;">Join the Chamber in this Educational Webinar Series: &quot\;Navigating the Shifting Local Media Landscape- The Essentials of Audience Targeting&quot\; sponsored by Chamber members\, The Los Angeles Times Media Group.</span></p>\n			</div>\n			</td>\n		</tr>\n		<tr>\n			<td style="color:#333333\; font-size:14px\; line-height:23px\; padding-top:10px\; font-family:Arial\, Helvetica\, sans-serif\; ">\n			<div class="mktEditable" id="list" style="overflow:hidden\; "><span style="font-family: arial\,helvetica\,sans-serif\; font-size: 12px\; color: #333333\;">KEY WEBINAR TAKEAWAYS INCLUDE:</span></div>\n			</td>\n		</tr>\n		<tr>\n			<td class="no_right_pad" style="color:#333333\; font-size:14px\; line-height:23px\; padding-top:5px\; font-family:Arial\, Helvetica\, sans-serif\; padding-right:16px\; ">\n			<div class="mktEditable" id="body_middle_text">\n			<table border="0" cellpadding="0" cellspacing="0" class="table_responsive" style="width: 100%\;" width="100%">\n				<tbody>\n					<tr>\n						<td class="iphone_bullet_align" style="line-height: 12px\; font-size: 14px\;"><img alt="bullet" src="http://library.marketo.com/rs/marketoreferencelibrary/images/EM-Floro-bullet.png" /></td>\n						<td style="font-size: 14px\; line-height: 14px\; font-family: Arial\, Helvetica\, sans-serif\; color: #333333\; padding-left: 8px\;">\n						<div><span style="color: #333333\; font-size: 12px\; font-family: ">Identify the criteria used in developing segment targeting campaigns </span></div>\n						</td>\n					</tr>\n					<tr>\n						<td class="iphone_bullet_align" style="line-height: 12px\; font-size: 14px\;"><img alt="bullet" src="http://library.marketo.com/rs/marketoreferencelibrary/images/EM-Floro-bullet.png" /></td>\n						<td style="font-size: 14px\; line-height: 23px\; font-family: Arial\, Helvetica\, sans-serif\; color: #333333\; padding-left: 8px\;">\n						<div><span style="font-size: 12px\; color: #333333\;">Increase the efficiency of your marketing budget</span></div>\n						</td>\n					</tr>\n					<tr>\n						<td class="iphone_bullet_align" style="line-height: 12px\; font-size: 14px\;"><img alt="bullet" src="http://library.marketo.com/rs/marketoreferencelibrary/images/EM-Floro-bullet.png" /></td>\n						<td style="font-size: 14px\; line-height: 14px\; font-family: Arial\, Helvetica\, sans-serif\; color: #333333\; padding-left: 8px\;">\n						<div><span style="color: #333333\; font-size: 12px\; font-family: ">Explore up and coming audience targeting models and opportunities </span></div>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</div>\n			</td>\n		</tr>\n		<tr>\n			<td class="no_right_pad" style="color:#333333\; font-size:14px\; line-height:19px\; padding-top:12px\; font-family:Arial\, Helvetica\, sans-serif\; padding-right:17px\; ">\n			<div class="mktEditable" id="body_bottom_text">\n			<div><span style="font-family: arial\,helvetica\,sans-serif\; font-size: 12px\; color: #333333\;">Join our live webinar as</span> <span style="font-family: arial\,helvetica\,sans-serif\; font-size: 12px\; color: #333333\;">Los Angeles Times&rsquo\; Director of Digital Advertising\, Earl Baer\, shares <span style="color: #333333\; font-size: 9pt\; font-family: ">why customers who receive email marketing spend 83% more than those who don&rsquo\;t.</span></span></div>\n			</div>\n			</td>\n		</tr>\n	</tbody>\n</table>\n</div>\n\n<div class="clearfix" style="text-align: center\;"><strong><a href="https://attendee.gotowebinar.com/register/1795775534778254850"><span>Click Here to Register!</span></a></strong></div>\n</div>\n
LOCATION:Webinar
UID:e.745.6141
SEQUENCE:3
DTSTAMP:20260430T070018Z
URL:http://chamber.hbchamber.com/events/details/navigating-the-shifting-media-landscape-07-22-2015-6141
END:VEVENT

END:VCALENDAR
