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BEGIN:VEVENT
DTSTART:20151021T170000Z
DTEND:20151021T180000Z
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SUMMARY:Navigating the Shifting Media Landscape - The Fundamentals of Ad Creative
DESCRIPTION:Join us for this Educational Series "Navigating the Shifting Media Landscape - The Fundamentals of Ad Creative"\, sponsored by The Los Angeles Times Media Group. Creativity in advertising enables us to translate strategic ideas into creative communications\, leaving a lasting impact in a market that is constantly being exposed to brands.\n\n\n\nIt is what makes your brand stand out from the crowd. In fact\, creativity makes advertising FOUR TIMES MORE effective than non-creative advertising. In this webinar\, we will explore the various strategic and creative stages and the importance of each.\n\n\n\nKEY WEBINAR TAKEAWAYS INCLUDE:\n\n  Importance of discussing messaging and creative early on in the strategy process\n\n  Why does rich media cost more?\n\n  Performance measurement- how important are click-through rates?\n\n\n\nJoin our live webinar as Los Angeles Times' Director of Digital Advertising\, Earl Baer\, shares how you can tell your brand story through a creative ad messages to maximize your advertising dollar.\n\n\n\nClick Here to Register
X-ALT-DESC;FMTTYPE=text/html:<span>Join us for this Educational Series &quot\;Navigating the Shifting Media Landscape - The Fundamentals of Ad Creative&quot\;\, sponsored by The Los Angeles Times Media Group. Creativity in advertising enables us to translate strategic ideas into creative communications\, leaving a lasting impact in a market that is constantly being exposed to brands.<br />\n<br />\nIt is what makes your brand stand out from the crowd. In fact\, creativity makes advertising FOUR TIMES MORE effective than non-creative advertising. In this webinar\, we will explore the various strategic and creative stages and the importance of each.<br />\n<br />\nKEY WEBINAR TAKEAWAYS INCLUDE:<br />\n&bull\; Importance of discussing messaging and creative early on in the strategy process<br />\n&bull\; Why does rich media cost more?<br />\n&bull\; Performance measurement- how important are click-through rates?<br />\n<br />\nJoin our live webinar as Los Angeles Times&rsquo\; Director of Digital Advertising\, Earl Baer\, shares how you can tell your brand story through a creative ad messages to maximize your advertising dollar.<br />\n<br />\n<a href="https://attendee.gotowebinar.com/register/5253823168694332162">Click Here to Register</a></span>
LOCATION:Webinar
UID:e.745.6206
SEQUENCE:3
DTSTAMP:20260430T031553Z
URL:http://chamber.hbchamber.com/events/details/navigating-the-shifting-media-landscape-the-fundamentals-of-ad-creative-10-21-2015-6206
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