How a Small Huntington Beach Shop Can Outrank National Chains on Google
If you run a small business in Huntington Beach, you've probably felt it: you do better work than the national chain down the street, but when someone searches Google, they show up first. It feels rigged. It isn't. Local searches are an enormous share of what people type into Google every day — widely cited research puts it at nearly half of all searches carrying local intent — and small, single-location businesses have real, structural advantages in winning them. Most just never use them. Here's what
